Andrew Burke, the Chief Executive of the The London Sinfonietta which is a pioneer of contemporary classical music, approached Amphio with the idea of an iPhone game based on Steve Reich’s Clapping Music as an extension of their ambition to explore new ways of digitally engaging audiences with their art form. Together with Queen Mary University of London we set out to build a mobile experience based on the piece which is performed entirely by clapping.
At the beginning of development, we identified three main challenges the project needed to address to achieve its goal of engaging new and existing audiences:
Our solution was Steve Reich’s Clapping Music, a free iOS game that improves your rhythm by challenging you to tap in time with a constantly shifting pattern. If you slip up or your accuracy falls too low, it’s game over.
The progress of our development was shared on a blog and a microsite to build and capitalise on user interest before the launch. We explained our thinking behind the three core parts of the app experience:
The app was launched in June 2015 and the reception of the app exceeded all expectations. Since launch the app has been downloaded over 210,000 times, with users from across the world.
– The New York Times
‘Clapping Music is Rock Band with better music (yeah, I said it)’
– Kill Screen
2,500 players submitted their high score and top gamers were invited to perform the piece live at The Southbank Centre – demonstrating the tangible value of the app and how it successfully created interest for contemporary music amongst new and existing audiences.
Made in collaboration with:
Talk to our Senior Project Manager Alan if you want to know more or want to discuss working with us.